This Privacy Policy (hereinafter "Policy") sets out the manner in which Fusion AI Establishment, a sole-proprietorship establishment registered in the Kingdom of Saudi Arabia and operating under the trade name "Qweelvo" (hereinafter "Qweelvo", "we", "us", or "our"), collects, uses, discloses, stores, retains and destroys Personal Data when you use our website at https://qweelvo.com, the Qweelvo Mini App, our merchant dashboard, our Kitchen Display System, our reservation and QR dine-in services, or interact with a restaurant via a WhatsApp number powered by Qweelvo (collectively, the "Service").
We are committed to full compliance with the Saudi Arabia Personal Data Protection Law issued by Royal Decree No. M/19 dated 9/2/1443H, as amended by Royal Decree No. M/148 dated 5/9/1444H (hereinafter the "PDPL"), its Implementing Regulations, the Regulations on Personal Data Transfer outside the Kingdom, and all binding guidance issued by the Saudi Data & Artificial Intelligence Authority ("SDAIA").
1Identity of the Controller and Contact Information
- •Legal entity: Fusion AI Establishment (trading as Qweelvo)
- •Registered address: Riyadh, Kingdom of Saudi Arabia
- •Privacy contact / Data Protection point of contact: [email protected]
- •Website: https://qweelvo.com
For restaurant patrons ordering from a restaurant that uses the Service, the restaurant acts as the Controller of order-specific data and conversation content, and Qweelvo acts as a Processor on the restaurant's behalf. For Personal Data that Qweelvo collects for its own platform operations — including account administration, fraud prevention, product analytics, and direct marketing of the Service to restaurants — Qweelvo acts as the Controller. This Policy describes both roles.
2Personal Data We Collect
2.1 From Restaurant Owners and Staff (B2B)
- •Business identity: legal name, commercial registration number, VAT number, registered address, and owner name and identity documentation where required for verification.
- •Contact data: full name, email address, mobile number, and role within the organisation.
- •Account credentials and dashboard activity logs.
- •Banking and payout information necessary for settlement purposes.
- •WhatsApp Business Account data obtained through Meta's Embedded Signup (Facebook Login for Business): the WhatsApp Business Account ID, phone number, display name, approved message templates, and quality rating.
2.2 From End Customers (Restaurant Patrons)
- •Mobile phone number (your WhatsApp number) and WhatsApp display name.
- •Content of messages you transmit to a restaurant via WhatsApp — including text, voice notes, images, and attachments — together with the AI-generated responses thereto.
- •Order data: items ordered, modifiers, special instructions, order history, order frequency, and order value.
- •Delivery address and geolocation data used to identify the nearest branch and to route delivery.
- •Reservation data: party size, date, time, and any stated preferences.
- •Device, browser and connection data generated when you access the Qweelvo Mini App: IP address, device identifiers, operating system, and session timestamps.
- •Payment metadata: transaction reference, amount, status, and the last four digits of the payment card. Full card numbers and CVV codes are not collected or stored by Qweelvo — they are submitted directly to Moyasar's PCI-DSS Level 1 environment.
2.3 Sensitive Personal Data
We do not deliberately collect Sensitive Personal Data as defined by PDPL Article 1(11), including racial or ethnic origin, religious beliefs, political opinions, health data, or biometric data. Data Subjects are requested to refrain from submitting such information through WhatsApp or any of our forms.
3Purposes of Processing and Legal Bases
We process Personal Data solely for the following purposes and on the legal bases set out under the PDPL:
| # | Purpose | Legal Basis (PDPL) |
|---|---|---|
| a | Creating and managing restaurant accounts and connecting their WhatsApp Business Account. | Performance of contract (Art. 6(2)) |
| b | Receiving customer messages, generating AI responses, and processing orders. | Performance of contract (Art. 6(2)) |
| c | Sending order confirmations, kitchen status, ready-for-pickup, out-for-delivery and delivered notifications via WhatsApp. | Performance of contract (Art. 6(2)) and legitimate interest (Art. 6(4)) |
| d | Processing payments via Moyasar. | Performance of contract (Art. 6(2)) and legal obligation |
| e | Sending marketing, promotional and re-engagement messages via WhatsApp on behalf of the restaurant or Qweelvo. | Explicit consent (Art. 5) — opt-in only |
| f | Detecting and preventing fraud, abuse and policy violations. | Legitimate interest (Art. 6(4)) |
| g | Product analytics, debugging and Platform improvement. | Legitimate interest (Art. 6(4)) |
| h | Complying with obligations imposed by SAMA, ZATCA, SDAIA, the Ministry of Commerce and other competent regulatory authorities. | Legal obligation (Art. 6(2)) |
4How AI Processes Your Conversation Content
Qweelvo employs third-party large-language-model services to interpret WhatsApp messages in Saudi Arabic dialect and English, classify intent (for example: "place order", "ask question", "reserve table"), extract menu items and modifiers, and generate automated replies.
Conversation content is transmitted to the model provider's API on a no-training, no-retention basis where supported by the applicable provider's API terms. Where such terms do not provide for no-retention, prompts and responses are retained for the minimum period necessary for service operation and abuse monitoring.
We do not use AI to make solely automated decisions that produce legal or similarly significant effects on a Data Subject, within the meaning of the PDPL Implementing Regulations.
5WhatsApp and Meta — Specific Disclosures
Qweelvo communicates with Data Subjects using the WhatsApp Business Platform (Cloud API) provided by WhatsApp LLC and hosted by Meta Platforms, Inc. ("Meta"). The following disclosures apply accordingly:
- •When you message a restaurant via a Qweelvo-powered WhatsApp number, the content of your messages, your phone number, profile name, message timestamps and delivery status are processed by Meta as a sub-processor acting on our behalf and on behalf of the restaurant.
- •Meta's servers for the Cloud API are located outside the Kingdom of Saudi Arabia, primarily in the United States. This constitutes a cross-border transfer governed by PDPL Article 29 (see Section 8 below).
- •Your use of WhatsApp itself is separately governed by WhatsApp's own Privacy Policy and Terms of Service, which are outside the scope of this Policy and which we do not control.
- •We shall send you business-initiated messages (utility, authentication, or marketing templates) only where you have provided your phone number and opted in. You may withdraw consent at any time by replying STOP via WhatsApp, by tapping the unsubscribe option in any marketing template, or by emailing [email protected]. Transactional messages strictly necessary to fulfil an active order shall continue pursuant to the performance of contract basis.
- •For restaurant owners onboarded via Meta Embedded Signup, by granting Qweelvo access to your WhatsApp Business Account you authorise us to send and receive messages, manage approved templates, and view quality ratings on your behalf. You may revoke this access at any time through Meta Business Suite.
6Payments — Moyasar
Online payments are processed by Moyasar Financial Company, a payment service provider supervised by the Saudi Central Bank (SAMA) and certified to PCI DSS Level 1. When you complete a payment, your card or digital wallet details (Mada, Visa, Mastercard, American Express, Apple Pay, STC Pay) are submitted directly to Moyasar's hosted payment fields.
Qweelvo does not at any point access, transmit or store your full card number, expiry date or CVV. We receive solely the transaction reference, masked card number (last four digits), amount, currency and transaction status. Moyasar's own Privacy Policy and Terms of Service govern the payment transaction.
7Sharing Personal Data with Third Parties
We disclose Personal Data only to the following categories of recipients, and solely to the extent necessary to fulfil the stated purpose:
- •Restaurants: the restaurant whose number you contacted receives your order, phone number, delivery address, conversation content and order history. The restaurant processes such data under its own privacy practices and as an independent Controller.
- •Meta / WhatsApp: as our messaging infrastructure sub-processor, pursuant to Section 5 of this Policy.
- •Moyasar: as our payment processing partner, pursuant to Section 6 of this Policy.
- •Cloud infrastructure providers engaged to host the Platform and its databases.
- •AI and LLM providers engaged for conversation understanding and automated reply generation.
- •Delivery partners: where the restaurant dispatches an order through a third-party logistics service, the driver receives the customer name, phone number and delivery address solely to the extent necessary to complete the delivery.
- •Professional advisors — including legal counsel, accountants and auditors — on a strictly need-to-know basis, subject to binding confidentiality obligations.
- •Regulatory authorities: including SDAIA, SAMA, ZATCA, the Ministry of Commerce, the Public Prosecution Office and competent courts, where required by applicable Saudi law or pursuant to a valid judicial or regulatory order.
We do not sell Personal Data. We do not share Personal Data with advertising networks for the purposes of cross-context behavioural advertising.
8International Data Transfers
Certain sub-processors — notably Meta, AI/LLM providers and particular cloud infrastructure regions — process Personal Data outside the Kingdom of Saudi Arabia. We rely on the lawful transfer mechanisms set out in PDPL Article 29 and the Regulations on Personal Data Transfers outside the Kingdom, including:
- •Transfer in performance of a contract to which you are a party (for example, processing your order).
- •Adequacy determinations published by SDAIA where applicable.
- •Standard Contractual Clauses or Binding Common Rules issued or approved by SDAIA.
- •Limitation of the transfer to the minimum Personal Data strictly necessary to fulfil the stated purpose.
You may request a list of the countries to which your Personal Data is transferred by emailing [email protected].
9Retention Periods
- •WhatsApp conversation transcripts: 24 months from the date of the last message, unless a longer period is required to resolve a dispute or to comply with applicable law.
- •Order history and tax invoices: 10 years from the date of the relevant transaction, in accordance with KSA tax and commercial record-keeping requirements administered by ZATCA.
- •Restaurant account data: for the duration of the active subscription plus 5 years following termination, pursuant to the Records of Processing Activities obligations under the PDPL.
- •Marketing consent records: for the duration of the consent plus 3 years after its withdrawal, in order to evidence lawful processing.
- •Server and security logs: up to 12 months.
- •Encrypted backups: rolled over and overwritten within 90 days.
Upon expiry of the applicable retention period, Personal Data shall be securely destroyed or irreversibly anonymised in accordance with PDPL Article 18 and its Implementing Regulations.
10Your Rights Under the PDPL
Pursuant to PDPL Article 4 and its Implementing Regulations, Data Subjects are entitled to exercise the following rights:
- •Right to be informed of the legal basis and specific purpose for which Personal Data is collected and processed.
- •Right of access to Personal Data held by us, including the right to receive a copy in a readable format.
- •Right to portability — to receive Personal Data in a structured, readable format suitable for transfer to another controller.
- •Right to rectification — to correct, complete or update any inaccurate or incomplete Personal Data.
- •Right to destruction — to request erasure where the data is no longer required for the original purpose, where consent has been withdrawn and no alternative legal basis applies, or where processing is otherwise unlawful.
- •Right to withdraw consent at any time, including consent to receive marketing communications. Withdrawal of consent shall not affect the lawfulness of processing carried out prior to such withdrawal.
- •Right to object to direct marketing, free of charge and without the need to provide reasons.
- •Right to lodge a complaint with SDAIA via the National Data Governance Platform (NDGP) within 90 days of becoming aware of an alleged violation.
To exercise any of the foregoing rights, please email [email protected] stating your full name, the phone number(s) and email address associated with your account, and a description of your request. We shall respond within 30 calendar days, extendable by a further 30 days for complex or multiple requests as permitted by the Implementing Regulations.
11Security Measures
We implement administrative, technical and physical safeguards aligned with the National Cybersecurity Authority's Essential Cybersecurity Controls (ECC-1), including:
- •TLS 1.2+ encryption for all Personal Data in transit.
- •Encryption at rest for all stored Personal Data and databases.
- •Role-based access controls and least-privilege access principles.
- •Multi-factor authentication for all privileged system access.
- •Comprehensive audit logging and anomaly detection.
- •Secret rotation and secure credential management.
- •Regular vulnerability assessments and penetration testing.
Notwithstanding these measures, no information system is entirely immune to security risks. We continuously review and improve our security practices.
12Data Breach Notification
In the event that we become aware of a Personal Data breach that is likely to cause harm to Data Subjects, we shall notify SDAIA within 72 hours of becoming aware, through the National Data Governance Platform (NDGP), in accordance with PDPL Article 20 and Implementing Regulation Article 24. Affected Data Subjects shall be notified without undue delay to the extent required by the PDPL.
13Children's Privacy
The Service is directed at adult restaurant patrons and business operators. We do not knowingly collect Personal Data from individuals under the age of 18. Individuals under the age of 18 are requested to use the Service only under the guidance of a parent or legal guardian. Where applicable Saudi law requires parental or guardian consent for the processing of a minor's data, we shall obtain such consent prior to processing. In the event that we become aware that Personal Data has been collected from a minor without appropriate consent, we shall delete such data without delay.
14Cookies and Similar Technologies
The Platform uses strictly necessary cookies (for session management, authentication and security purposes) which cannot be disabled without impairing the Service. Subject to your separate consent, we may also deploy analytics cookies to understand how users navigate the Service. You may manage non-essential cookie preferences through the cookie preference banner presented upon your first visit to the Platform.
15Changes to This Privacy Policy
We may revise this Policy from time to time to reflect changes in our practices or in applicable law. The "Last updated" date displayed at the top of this page indicates the date of the most recent revision. Material changes shall be communicated via the Mini App, by email, or by WhatsApp notification where appropriate. Continued use of the Service following the effective date of a revised Policy shall constitute acceptance of the changes.
16Governing Law and Language
This Privacy Policy is governed by the laws of the Kingdom of Saudi Arabia. Both the Arabic and English versions of this Privacy Policy are equally official, legally binding documents. The Arabic version is published at qweelvo.com/privacy-ar and the English version at qweelvo.com/privacy. Neither version supersedes the other.
Contact Us
For any questions or concerns regarding this Privacy Policy or the manner in which we handle your Personal Data, please contact us at: [email protected]
Qweelvo is a trade name of Fusion AI Establishment (فيوجن ايه اي) — Riyadh, Kingdom of Saudi Arabia.